This guide is to help ensure the NWC brand is accurately and consistently portrayed in all communications. This following resources provide a succinct framework so you can create co-branded assets with confidence. Our brand assets will help communicate who we are and are essential to designing consistent and cohesive visual experiences.
Primary Visual Assets
Our family of NWC logos and lockups are important and valuable visual assets. It is the first association most people will make with each of our schools; and as the school’s primary identifier, it must be protected and used correctly at all times.
The logos are are offered here in in two formats: PNG and SVG. For most common usages like office documents and slide presentations the PNG files will be suitable for your visual needs.
PNG file: Short for Portable Network Graphic, PNG is a type of raster image file. It’s particularly popular file type with web designers because it can handle graphics with transparent or semi-transparent backgrounds. You can easily spot a PNG file by its .png extension.
SVG file: Short for Scalable Vector Graphics, SVG is a web-friendly vector file format. As opposed to pixel-based raster files like PNGs, vector files store images via mathematical formulas based on points and lines on a grid. This means that vector files like SVG can be significantly resized without losing any of their quality, which makes them ideal for logos and complex online graphics.
Utilize this file format if you are scaling up your graphics to larger sizes or doing higher end printed pieces like posters, banners, and apparel. You can easily spot an SVG file by its .svg extension.
Primary Color Palette
The primary brand colors of New West Charter are NWC Lime Green, NWC Green, and NWC Blue. These colors represent a school with visual confidence and self-assurance. NWC Lime Green makes us unignorable, creating an instant visual connection. As a general rule, all NWC communications documents should utilize these primary brand colors.
NWC Lime Green
HEX code: #A3C23D
NWC Green
HEX code: #5B8670
NWC Blue
HEX code: #09597B
Detail Grays
For most documents or assets, our three primary colors should be sufficient. Our detail grays can help create subtle but important visual distinction when information is complex or needs hierarchy, such as in slide presentations, charts and graphs, or web pages.
NWC Light Gray
HEX code: #B2B7BB
NWC Medium Gray
HEX code: #727679
NWC Dark Gray
HEX code: #4D4D4D
Accent colors
Accent colors should serve functional purposes, not aesthetic ones. Use only the primary brand colors, and detail grays when necessary, unless a clear, functional need requires an accent color.
Use accent colors to indicate status, emphasis, or the need for action when NWC Lime Green, NWC Green, and NWC Blue, or detail grays can’t. In some contexts, like presentations, accent colors can highlight key points, features, functions, or actions. Take care that accent colors never compete with our primary brand colors or appear to be a primary brand color.
Lime
| HEX code: #a6b03a |
| HEX code: #63681c |
Green
| HEX code: #5b8670 |
| HEX code: #3e5c4c |
Royal Blue
| HEX code: #1488bd |
| HEX code: #09597b |
Sky Blue
| HEX code: #5f9bba |
| HEX code: #365a70 |
Teal
| HEX code: #74acae |
| HEX code: #386673 |
Gray
| HEX code: #b2b7bb |
| HEX code: #727679 |
Yellow
| HEX code: #edb338 |
| HEX code: #8f6823 |
Orange
| HEX code: #ef8640 |
| HEX code: #a3541f |
Red
| HEX code: #d73c3c |
| HEX code: #94292a |
Pink
| HEX code: #f3898f |
| HEX code: #a05357 |
Lavender
| HEX code: #9a8ab4 |
| HEX code: #5a516a |
Fonts and Typography
Georgia is our primary font. It is a serif typeface known for its clarity and elegance, especially on computer screens. It features a large x-height and is often used for web design due to its legibility at small sizes. Georgia comes pre-loaded on most modern operating systems.
We use Montserrat as our secondary font. It is a sans-serif font known for its geometric design, legibility, and cultural roots. Montserrat is open source font available from Google Fonts.
Georgia
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Georgia Italic
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Montserrat
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Montserrat Extra Bold
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a b c d e f g h i j k l m n o p q r s t u v y x y z
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Team and Club Visual Assets
